For business these days, it is essential to be found online. In this post, we delve into a few options available to your businesses to help make this transition from online obscurity to generating leads, calls, sales and awareness from search engines.
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Like all things, great blog content takes time and effort to generate, and you'll need to put some thought into planning to ensure you maintain your post schedule, whatever frequency that might be. Straight from Tim Ferris himself, an uninspiring blog is more of a liability than no blog at all. Think about it from your own perspective - if you were researching a company and found an abandoned blog on their site, it would probably make you question their ability to see a project through to completion, right?
The fundamental key to being found, and found faster, on LinkedIn, is to make effective use of keywords. By utilising keywords to reflect common search terms, you can transform the all too common and all too passive yet another rÃ©sumÃ©â type of LinkedIn profile into an active, dynamic attractor of the people you want to find you, for the services you are ready to provide.
…company': EXACTLY HOW is it 'fantastic'?). * 'Shouting at the crowd' rather than 'speaking to one person'. Ta da! Well, there you have it: all I know about writing SEEK ads. May you use this advice for fun…
How to learn more about your competitors
Accountants, as part of their professional obligations, are required to do continuing education every year, which I believe is essential as an accountant and trusted adviser. Continuing education keeps accountants up to date so we can provide the latest tax strategies to our clients and keep them informed on legislative requirements, but what a constant challenge this is. In addition to running a public-practice accounting firm, managing staff and clients, and producing a weekly radio show, I participate in training courses
…knowing where to start, so any expert guidance I can get I will use. Reply * Author Paul Hassing February 28, 2012 at 11:02 am That’s very nice to know, Stephen. Apparently, these how-to posts generate…