For business these days, it is essential to be found online. In this post, we delve into a few options available to your businesses to help make this transition from online obscurity to generating leads, calls, sales and awareness from search engines.
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Like all things, great blog content takes time and effort to generate, and you'll need to put some thought into planning to ensure you maintain your post schedule, whatever frequency that might be. Straight from Tim Ferris himself, an uninspiring blog is more of a liability than no blog at all. Think about it from your own perspective - if you were researching a company and found an abandoned blog on their site, it would probably make you question their ability to see a project through to completion, right?
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How to learn more about your competitors
The fundamental key to being found, and found faster, on LinkedIn, is to make effective use of keywords. By utilising keywords to reflect common search terms, you can transform the all too common and all too passive yet another rÃ©sumÃ©â type of LinkedIn profile into an active, dynamic attractor of the people you want to find you, for the services you are ready to provide.